Are you feeling like it’s time to give your marketing efforts a little spring shake up? Here are 4 simple things you can do to inject some oomph into your 2016 marketing plans.
Get your images moving
Design blog, Creative Bloq, predicts that cinemagraphs (that’s the trick behind the flowing glass of wine in the image at the top of this page) will be one of the hottest web design trends to dominate 2016. These live images jump off the screen and can grab attention in a whole new way on web pages and in social media posts, email marketing campaigns and digital advertising.
Can moving images really make that big of a difference? Mercedes Benz Canada saw a 34% lift in ad recall across 3 campaigns that featured cinemagraphs. Loud+Clear has the software and the expertise to create cinemagraphs for your digital marketing efforts. Let’s talk about how we can create these attention-grabbing images for you.
Give your social media efforts a boost
Ask one of your Facebook followers when the last time was they saw one of your carefully crafted posts and their response may bring tears to your eyes. We saw some amazing results in 2015 helping clients turn up the volume on their social media efforts with Facebook advertising. Adding an investment of less than $15 per day to their marketing mix, one client tripled the sales on the featured product in one week, with a single targeted Facebook ad.
Cast the net a little wider
Even if you’ve dipped your line in the digital waters by buying ads on individual websites, there is a more cost efficient and effective digital advertising solution. Programmatic digital advertising allows you to reach a highly-targeted audience with no risk of your message being wasted on the wrong audience. One recent client campaign yielded 15 times more website visits with a programmatic approach for the same dollar investment of buying ads on individual websites.
Turn your story into a bestseller
If you’re not doing content marketing yet, you should be. Online native advertising allows you to introduce your story to consumers across multiple websites through content-driven headlines, and we’re seeing some impressive results. For many of our clients, we’re not only writing great stories, we’re actively promoting them. Clients who were spending $1,000 on a single print ad that may have reached 50,000 readers are now thrilled to be reaching a targeted audience of 400,000 for the same investment with native advertising.
Interested in creating a cinemagraph, leveraging Facebook advertising, or experimenting with some new digital marketing tactics in 2016? Email us and let Loud+Clear’s dedicated content, digital and media buying teams get the ball rolling.
Loud+Clear. Great ideas. Delivered.