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Chris Robertson | Stan DiFruscio | Erin Mitchell

loudclear was established in 2011 when three partner agencies merged their distinct strengths to create one of Niagara’s largest full-service marketing and advertising firms. The partnership brought together creative advertising agencies Loud Advertising and Alderson & Company with the strategic marketing and public relations consultancy, Mitchell Westlake. The firm’s three agency principals, Chris Robertson, Stan DiFruscio and Erin Mitchell, bring more than 45 years of combined marketing and communications experience to the firm.

Create a balance between incredibly loud and obsessively clear, and you’ll find Stan, Chris, Erin and the rest of our team hanging out somewhere at all points along that spectrum. It makes for some pretty interesting staff meetings.

It also means our clients benefit from the great things that happen when strong personalities challenge each other to think differently, see things from another perspective and consider new approaches.



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Helen Blackburn

Marketing Coordinator

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Andrew Montgomery

Senior Designer

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Jeff Mulder

Manager of Interactive Design & Development

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Andrea Monaghan

Account Supervisor

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Lisa Haddow

Account Supervisor

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Samantha Jorritsma

Media Buyer & Estimator

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Angie Perna

Office Manager

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Darryl Grossi

Senior Designer

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Victoria Evans

Digital & Interactive Media Manager

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Virginia Lewis

Content Manager

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Heather Miller

Digital & Interactive Coordinator

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Greg Huisman

Accountant

From the tiniest tactic to major multi-faceted campaigns, Loud+Clear’s full-service, at-your-service approach provides clients with direct access to our strategic centres of excellence and allows for the in-house management of a diverse range of marketing projects.

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Loud+Clear’s strategic planning expertise, proven experience and vast network of contacts ensure client projects are positioned for success right from the start.

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Loud+Clear leverages decades of creative and technical experience across multiple sectors and applications to create award-winning content and creative that breaks away from the pack.

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It doesn’t stop at links that are loved, swoon-worthy print pieces and eagerly clicked-upon email marketing. We’re mad for measurement. Some would say even a little obsessed. It’s what ensures our clients don’t just finish the race, they win it.



Marketing Strategy

Marketing and campaign plans

Media research, planning and buying

Graphic and web design

Broadcast, video and rich media content production

Content development and copywriting

Illustration and photography

Print production, procurement and management

Digital, broadcast and print advertising

Print collateral

Brand identity

Media relations

Social media execution

E-marketing

Website design and development

Corporate and stakeholder communications

Measurement and reporting


4 Easy Ways to Boost Your Marketing in 2016

Are you feeling like it’s time to give your marketing efforts a little spring shake up? Here are 4 simple things you can do to inject some oomph into your 2016 marketing plans.

Get your images moving

Design blog, Creative Bloq, predicts that cinemagraphs (that’s the trick behind the flowing glass of wine in the image at the top of this page) will be one of the hottest web design trends to dominate 2016. These live images jump off the screen and can grab attention in a whole new way on web pages and in social media posts, email marketing campaigns and digital advertising.

Can moving images really make that big of a difference? Mercedes Benz Canada saw a 34% lift in ad recall across 3 campaigns that featured cinemagraphs. Loud+Clear has the software and the expertise to create cinemagraphs for your digital marketing efforts. Let’s talk about how we can create these attention-grabbing images for you.

Give your social media efforts a boost

Ask one of your Facebook followers when the last time was they saw one of your carefully crafted posts and their response may bring tears to your eyes. We saw some amazing results in 2015 helping clients turn up the volume on their social media efforts with Facebook advertising. Adding an investment of less than $15 per day to their marketing mix, one client tripled the sales on the featured product in one week, with a single targeted Facebook ad.

Cast the net a little wider

Even if you’ve dipped your line in the digital waters by buying ads on individual websites, there is a more cost efficient and effective digital advertising solution. Programmatic digital advertising allows you to reach a highly-targeted audience with no risk of your message being wasted on the wrong audience. One recent client campaign yielded 15 times more website visits with a programmatic approach for the same dollar investment of buying ads on individual websites.

Turn your story into a bestseller

If you’re not doing content marketing yet, you should be. Online native advertising allows you to introduce your story to consumers across multiple websites through content-driven headlines, and we’re seeing some impressive results. For many of our clients, we’re not only writing great stories, we’re actively promoting them. Clients who were spending $1,000 on a single print ad that may have reached 50,000 readers are now thrilled to be reaching a targeted audience of 400,000 for the same investment with native advertising.

Interested in creating a cinemagraph, leveraging Facebook advertising, or experimenting with some new digital marketing tactics in 2016?  Email us and let Loud+Clear’s dedicated content, digital and media buying teams get the ball rolling.

Loud+Clear. Great ideas. Delivered.

 



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Contact

 

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20 Court Street,
St. Catharines,
ON L2R 4R4
Tel: 905-682-8933
Fax: 905-682-3951