was established in 2011 when three partner agencies merged their distinct strengths to create one of Niagara’s largest full-service marketing and advertising firms. The partnership brought together creative advertising agencies Loud Advertising and Alderson & Company with the strategic marketing and public relations consultancy, Mitchell Westlake. The firm’s three agency principals, Chris Robertson, Stan DiFruscio and Erin Mitchell, bring more than 45 years of combined marketing and communications experience to the firm.
Create a balance between incredibly loud and obsessively clear, and you’ll find Stan, Chris, Erin and the rest of our team hanging out somewhere at all points along that spectrum. It makes for some pretty interesting staff meetings.
It also means our clients benefit from the great things that happen when strong personalities challenge each other to think differently, see things from another perspective and consider new approaches.
Stan studied Graphic Design and Advertising at Niagara College and George Brown College. After freelancing in Toronto and Vancouver, Stan worked in account management, production, and media buying for Williamson and Lalonde in St. Catharines before launching Loud Advertising in 1998. Since then, Stan has developed a diverse client roster that spans many sectors. While Stan’s “call-it-like-it-is” style, high energy and lack of volume control regularly inspire the arching of eyebrows, his creativity and integrated approach to advertising and design have secured numerous creative awards.
Leading an agency team since 1994, Chris has worked closely with a wide range of not-for-profit clients. As founder and principal of Alderson and Company, Chris has consistently utilized her talent for clearly defining objectives to identify the communications strategies and tactics that best work to meet those objectives. An analytical nature allows Chris to bridge the gap between intellectual and artistic approaches to communication.
Erin is an established marketing specialist with a senior management background and consulting experience relevant to marketing, communications, and strategic planning in both the public and private sectors. She holds an MBA from the University of Toronto and a BA and MA in English Literature from Cambridge University.
Erin’s wine industry experience includes positions as Marketing Director for Vineland Estates Winery and Marketing Manager for Andres Wines’ Estate Wine Group.
From the tiniest tactic to major multi-faceted campaigns, Loud+Clear’s full-service, at-your-service approach provides clients with direct access to our strategic centres of excellence and allows for the in-house management of a diverse range of marketing projects.
Loud+Clear’s strategic planning expertise, proven experience and vast network of contacts ensure client projects are positioned for success right from the start.
Loud+Clear leverages decades of creative and technical experience across multiple sectors and applications to create award-winning content and creative that breaks away from the pack.
It doesn’t stop at links that are loved, swoon-worthy print pieces and eagerly clicked-upon email marketing. We’re mad for measurement. Some would say even a little obsessed. It’s what ensures our clients don’t just finish the race, they win it.
20 Court Street,
ON L2R 4R4